Role of Artificial Intelligence in Digital Marketing
The future of Artificial Intelligence in Digital Marketing promises a lot of potential and hope. Owing to the recent unpredictable developments in the world with outbreaks of incomprehensible viruses and diseases, virtual reliance has become the only tool for survival. During such times of duress, mature technological companies are working hard on Ai strategies and Machine learning applications
2019 proved that the world can quickly adapt to artificial intelligence in Digital Marketing. If we think about the combination of machine intelligence and marketing, a lot of new advancements might take place and disrupt the existing status quo. These are some of the predictions where Ai could prove to be highly successful.
Applications of AI in Digital Marketing
1. Creating and Curating Content
Content is the future of Ai in digital marketing because it has arrived at the point where it can write, organize, edit and curate content in the most helpful way. Many big tech companies are seamlessly posting articles created by Artificial Intelligence. Content Marketing is a crucial part of Digital Marketing because it is a never-ending demand that can be a profitable venture. Although content is profitable, creating it consistently and sticking to the schedule is highly overwhelming to your typing-tired content writers. Even to create a 1000 worded article takes days of research, info-graphic design and re-writing.
The role of Artificial Intelligence in Digital Marketing to generate content is that it is friendly with Google and other search engines. This is certainly the best because Machine to Machine interaction is quick, easy and reliable. Writing content which is SEO optimized doesn’t take creativity but lots of hard work. Machines are perfect to write content that they can better understand.
Even though the search engine and Ai produced content can be best friends, those articles are still not at the stage where they can be most helpful to humans. Ai written articles are still at a primitive stage of conveying just information whereas building arguments that beat human reasoning is a long way to go.
2. Email Marketing
Before you arrive at the usual Ai conflicts like Captcha tests, spamming and other strong filters that companies employ to flush out robots. Ironically, the same companies are using Ai to create sophisticated Digital marketing tools and applications. For instance, when you look at Facebook Ads and their bidding system, artificial intelligence software takes care of the bids and pricing.
Emails going forward might become such a significant Ai to Ai interaction systems because most humans might employ personalized applications to check, review and reply to their emails. Simply put, our machines will communicate for us. During times of hectic work schedules, your machine can take over your communication channels. Email marketing done with the use of Ai can reach wider audiences in a snap.
The larger picture here is that Ai can personalize your marketing emails which you can do. However, sending thousands of emails while personalizing each one is next to impossible. Enter, Ai which obviously on user data and analyses your TG based on their interaction history, preferences, life goals and career goals. You can write an email as if you know your audience and are trying to help them personally. This can create tremors in the domain of digital marketing.
Search Engines are the cover page of our internet browsing endeavors. Although we love Google and appreciate the service for saving us every day, we still feel that it doesn’t help us every single time. The search engine algorithm, RankBrain works on the system of keyword detection and content structure. Truth be told, content writers are forced to write content in a clichéd structure without any creative touch to not confuse the sensitive little search engine.
Google already has plans to make searching more sophisticated and easy by employing voice search and voice answer methods. This innovation could transform everything as we know at it. Information will reach farther and wider in scope and speed because voice-based interaction is the most effective and fastest. So, how do you think Google will answer your questions with a voice?
Artificial intelligence and its impact on digital marketing is the answer to that. To make it simple and exciting to you, Google might be aspiring to become Jarvis. In such a technological realm, imagine the possibilities of Artificial Intelligence in Digital Marketing. Google stated in a blog that over 70 per cent of its searches on the Google assistant are in a very casual and informal language. People don’t talk to Siri, Alexa in the keyword language. Thus, it implies that Digital Marketers and content optimizers have to grow more and write articles in a very casual tone. So, The Ai can easily find them and deliver to people. Soon, we might have to stop using the basic keyword language and adapt to a more sophisticated and topical means of linguistics.
4. Web Design and User Experience (UX)
This is a known story to everyone. People are rarely relying on web designers and developers in 2020. Applications like Wix, WordPress have become so user-friendly that anybody can create a website within no time. These applications are already working to innovate themselves more with Ai. So, people can easily create a great-looking website in a tried and tested way.
When we rely on Web designers, the disadvantage is that not everyone is an expert. Web designers mostly rely on already existing templates and layouts to create a website. There is no scope for innovation in web design but Ai has an upper hand here. It can test and collect user data about the friendliest website designs and try to push the envelope of innovation where there is a scope. Ai can constantly monitor user reactions to various designs and innovations. You can extract accurate data about what people will like and what they won’t
Ai in web design has a lot of potentials to decode the zeitgeist of modern humans and what is tasty to their eyes. When Ai creates a website, it can produce a lot of colour psychology-driven material which can delight your viewers. However, the disadvantage here is that Ai cannot always innovate proportional to human intelligence. There might come a time when humans might not be able to decode the complexities of Ai based designs. Even in terms of applications and their user interface, with an intelligent machine, we can achieve easy-to-use applications that can revolutionize UX. Finally, without emphasizing the future, Ai can be a great helper to increase your digital marketers’ productivity, quality and speed of creating websites for your clients.
5. Chatbots for Customer Service
The first application of anything Ai that strikes our mind is Chatbots (That is why; we chose to write about it somewhere in the middle). The usage of chatbots is a double-edged sword because people either love it or hate it. Consider this scenario, whenever you open a website, the immediate pop sound and the distracting message notification at the bottom-right is annoying to a lot of your website visitors
Unless your chatbot is highly sophisticated to maintain a lengthy conversation in a polite yet engaging way, it’s better to avoid using this tool. Another life-saver is Ai which simply means the smarter your bot, the higher ROI you can expect.
The challenge today’s chatbots face is that they cannot answer open-ended questions. Bots ask you to choose your problem from a list of options. They cannot communicate a personalized solution to their problems. To tackle this situation, lots of research and time needs to be spent on making these sophisticated and customer-friendly.
6. Improved Personalization & Recommendations
Customers love it when brands go beyond in providing recommendations and suggestions to them by analyzing their tastes. Netflix scored brownie points over other OTT platforms because their recommendations turn out to be true in many cases. Ai is the genius behind the secret of Netflix’s recommendations. Similarly, whenever you want personalized suggestions in your eCommerce, product based websites or bulk services; the best solution is to adopt an Ai based recommendation system.
In order to provide such suggestions, you need predictive analysis. This is a tedious, long and scrutinizing domain of study. However, using Ai in Digital Marketing can help you even here. It can both quantitatively and qualitatively analyze your products and categorize them. In addition to that, it can categorize your audiences individually based on their taste, preference and goals. Soon, every company is going to depend heavily on Ai for many such applications
7. Security Enhancement
Finally, the most daunting term when it comes to the role of Ai in Digital Marketing is Security. How secure is it to depend on machine intelligence and create content accordingly. Digital Marketing using Ai is surely a resourceful tool. Meanwhile, the recent data laws and restrictions spread over many countries demand that data science needs more security. Obviously, it’s difficult to predict where the usage of this stunning piece of technology will take us in terms of privacy. It’s always better to assume the worst and proceed with a kill switch
Leaving that aside, a well-trained Ai can protect you from frauds, machine thefts and other related criminal activities. Especially Ai turned out to be very helpful in policing in many advanced countries. Artificial intelligence in Digital Marketing is a bonus service you can offer your clients and you should prepare a strategy today
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